Designed to Deliver Impact.
Objectives
Methodology
Our model is based on four methods of engaging and understanding human behavior that help us to learn, remember, appreciate and discover ways to better understand one another and to realize true shared ownership within findings and action plans. It's an alchemy of cultural diversity, information processing, change management and creativity expressed through the following philosophies and proven practicies:
- Generate common themes that address a shared issue or opportunity;
- Express personal thoughts and feelings in a non-threatening, non-competitive environment;
- View and appreciate others’ thoughts, perceptions and ideas; and,
- Use findings to take strategic action.
Methodology
Our model is based on four methods of engaging and understanding human behavior that help us to learn, remember, appreciate and discover ways to better understand one another and to realize true shared ownership within findings and action plans. It's an alchemy of cultural diversity, information processing, change management and creativity expressed through the following philosophies and proven practicies:
- Learner, Servant, Storyteller: A philosophy designed to prepare people and teams to enter other cultures with sensitivity and open-mindedness.
- Experiential Learning: A formalized, organic process of learning to intentionally capture, assess, use and retain knowledge.
- Appreciative Inquiry: A change philosophy based on the notion that there is inherently something that works – something good – within all individuals, groups, products or organizations; and that change can be managed through the identification of what works and leveraging that knowledge to do more of what works.
- Metaphor Elicitation: Designed to reveal consumers’ deepest feelings about their favorite brands. Mosaic facilitates a creative exercise that organically manifests metaphors developed from unique experiences and perspectives.
Collaborate. Create. Communicate.
Mosaic innovated a proprietary model that blends traditional and non-traditional methodologies to unearth, frame and tell a story in a measured, creative process that allows many voices to be heard and honored. We call this MyMosaicStory.
Our approach is primarily used in brand development and team building among key stakeholders (board members, executive leadership, team leaders). Akin to traditional focus groups, MyMosaicStory is specifically designed to create an environment that actively encourages free thinking and open participation -- individually and as a collective body -- to arrive at shared vision, ownership and action.
Our approach is primarily used in brand development and team building among key stakeholders (board members, executive leadership, team leaders). Akin to traditional focus groups, MyMosaicStory is specifically designed to create an environment that actively encourages free thinking and open participation -- individually and as a collective body -- to arrive at shared vision, ownership and action.